Marketing

Marketing and IT: How a Communicative Relationship can Yield Valuable Results

Technology is changing how firms operate and there is a need for more collaboration between the marketing and technology teams to achieve shared goals.
In this collaborative podcast between the International Legal Technology Association (ILTA) and the Legal Marketing Association (LMA), four seasoned marketing and technology experts discuss their organizational structures, the importance of establishing effective and open communication processes between departments, and share stories in which these efforts resulted in successful projects.  
After listening to this 30-minute podcast, you will learn practical tips on how to work together effectively and take away examples that can be implemented for your own success.
Both ILTA and LMA recognize that collaboration can only add value and aim to continue this discussion with additional content through the rest of 2022. Keep an eye out, share this podcast with a colleague and let us know what think!Recorded July 2022Speakers: @Ali Shahidi@Britton Choi@Erin Meszaros@Michelle Woodyear
​Moderated By:@Tara Patterson

Managing Outside Counsel Guidelines - Making Sure the GCs Office is in the Loop and Perils of Not Doing So

Outside counsel guidelines (OCG) are becoming more sophisticated and, at times, cumbersome. What are the provision pitfalls to avoid? What tools are available to manage the volume of OCGs across the firm and to help ensure compliance? Is there room for negotiation with clients? Join us for an open discussion with the GC community regarding the risks associated with not properly vetting and monitoring OCGs.Questions Daniel will ask speaker:· What difficulties are you seeing firms have in dealing with Outside Counsel Guidelines?· What tools are available to assist with management of the guidelines?· Do you see the need for changes in workflows related to the guidelines?Moderator:@Daniel Wood - Director of Counsel Assistance, Womble Bond DickinsonSpeaker:@Brynmor Bowen  - Practice Group Leader, Legal Risk, IntApp
 
Recorded on 07-25-2022
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Case Study: Making a Practicing Attorney Drive an Innovation Project

Most lawyers are enthusiastic about innovation projects, until they are put in charge. The toll it could take on their billable hours, the risk of attaching their reputation to an innovation project, and simply the work itself can all be overwhelming. For that reason, they usually prefer to let someone else to innovate for them.In this interview session, we will highlight how a practicing attorney was convinced to get involved in an innovation project, what support was provided to help her succeed, and what she did to solve her own problem – to the benefit of the entire firm – within the time span of 4 months.Questions Barbara will ask speakers:1) Tell us in short about your project and how was it different from the others that you did in the past.2) What made you say yes to this program?3) What were the biggest challenges and takeaways from going through this process?4) What do you think law firms can do to encourage more practicing attorneys to get involved in projects like this?5) What are the benefits of having practicing attorneys involved in innovation projects and why doesn’t it happen very often?
Moderator:@Barbara Gondim Da Rocha - Head of Knowledge Management and Innovation, RMS Advogados
Speakers:@Floor Blindenbach - Founder & CEO, Organizing4InnovationMayna Felix - Lawyer, RMS Advogados​
​Recorded on 06-28-2022

Articulating the Adoption and Value of Legal Technology

We all know that new technology without adoption, isn’t useful to advancing our organizational goals nor does it highlight the value of the technology.But how do you articulate the value of the technology without adoption? It’s a bit of the chicken or the egg conversation that anyone deploying a new technology faces. Join us as we discuss how business sponsors can articulate the adoption and value of legal technology to drive sustainable change.Questions Rachel will ask Nikki:• Adoption is critical to the success to legal technology, during the planning process when should the conversation around adoption take place?• Do you think challenge to legal tech adoption is a US centric problem or is this a global industry problem?• Do you think lawyers are really change adverse or is the value not always articulated?• Who should decide if technology is successfully adopted? Who is responsible for articulating the value?• What skills do you think need to be applied to have successful adoption?
Moderator: @Rachel Shields Williams - Director, Knowledge Management, Sidley Austin LLP
Speaker:@Nicola Shaver - CEO, Co-Founder, LegalTechnology Hub
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Recorded on 06-23-2022​

What Does the Future Hold? Do Distributed Law Firms Offer the Law Firm Model of the Future?

Distributed firms may have been under the radar for a few years, but now they are breaking the Amlaw 200. Distributed firms operate without a physical space. They rely heavily on technology for communication and to deliver services. Join us to learn about the players, their structure and whether they are the future model for law firms.Questions Mike will ask the speakers:1. TJ, Dan, tell us a bit about yourselves and how you got involved in the distributed law space.2. Dan , can you give us some history regarding distributed law firms-what they are, their structure, how did they come to be and how they have evolved?3. What sorts of law do distributed firms commonly practice? Who are their typical clients and their needs?4. TJ, How would you describe the sort of lawyer who would be interested and thrive in this environment?5. TJ, what sort of technology infrastructure does Fischer Broyles firms use? How do you license technology? (Dan can add)6. Dan, do distributed firms employ legal technologists, operations specialists or knowledge professionals or are these all outsourced? (TJ can add)7. TJ, you have said that process and culture are keys to the success of Fisher Broyles. Can you tell us about that. (Dan add what he knows about other distributed firms here)8. TJ, Fisher Broyles was the first distributed firm to enter the AmLaw 200. I understand 2021 financials are very impressive. Is this an indicator that this is a viable model for others long term? (Dan can add regarding the rest of the industry)9. What do you both think is on the horizon for distributed firms?
 
Moderator:@Michael Ertel - KM Attorney, Paul Hastings LLP
Speakers:Dan Packel - Business of Law Reporter, ALM Media, LLCTJ Dovale - Managing Partner, IP, FisherBroyles, LLP

What Can We Learn from the US Army’s KM and Innovation Programs?

For all the differences between operating the military and working in private sector, there is one constant both realms share – innovating to remain relevant and foremost in their respective fields.In this podcast session, we will discuss how leaders across the U.S. Army are establishing knowledge management programs to enhance shared understanding, learning and decision-making. In addition, we will further explore how to apply the military’s approach to innovation to law firm KM processes.Moderator:@Amy Monaghan - Senior Practice Innovations Manager, Perkins CoieSpeaker:Andrew Bragg - Chief of Knowledge Management, U.S. European Command
Recorded on 02-11-2022

How Did the Rise of Legal Operations Affect Law Firm KM?

Corporate legal departments are becoming more and more strategic in how they deploy resources and how they relate to outside counsel and other providers.In this video interview, we will discuss the importance of Legal Operations in this process and how law firm KM departments can benefit by partnering with these in-house teams to adjust and improve their firm’s service delivery. 
Questions Barbara will ask speakers:-The rise of legal operations in corporate legal departments has been a popular topic in the industry for the past few years. Can you tell us what legal operations is all about?-How did the adoption of legal operations impact the way clients relate to outside counsels?-What is the role of Knowledge Management in this scenario? -How can law firms benefit from adjusting to these changes? Do you have some success cases to share? -What is the biggest takeaway on the topic? 
Moderator:@Barbara Gondim Da Rocha - Head of Knowledge Management and Innovation, RMS Advogados
Speakers:@Jennifer Mendez - Director of Knowledge Management Innovation, Fisher & Phillips LLP@Anthony Widdop - Global Director, Legal Operations at Shearman & Sterling
Recorded on 01-28-2022

What are Firms Doing for Retraining/Upskilling to Accelerate Digital Transformation?

As firms have adjusted to our new normal, and some necessary changes had to be made in the delivery of legal services, new possibilities that were once far off aspirations are now available. These new opportunities require new knowledge and skills to enable the workforce to do new or changing jobs to meet digital transformation opportunities. In this podcast session, we will discuss how firms have transformed their legal service models and how they have addressed upskilling and re-skilling to support these new models.
Questions Asked Today:
Tell us about yourself and what you do at CliffordChance (00:36)
What impact does digital transformation have on the roles traditionally seen in law firms? (1:16)
How does your role serves as dot connector for your firm? (3:11)
How has Amy seen the roles change and how she is creating change at Perkins (6:06)
How do you meet everyone along the spectrum? (13:01)
Provide an example of where you have seen success in upskilling or reskilling what was a traditional legal role into this new digital transformation world? (14:45) 
Moderator:@Amy Monaghan - Senior Practice Innovations Manager, Perkins Coie Speaker:@Conan Hines - Senior Legal Technology Advisor, Clifford Chance US LLP
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​Recorded on 11-22-2021

How to Deal With ROI Conversations When Vetting Legal Technology

In this podcast, the speakers will discuss how to best quantify the ROI of legal technology has on the bottom line of matters, tips in vetting legal technology, etc.Moderator:@Holly Hanna - KM Firm Solutions Manager, Perkins CoieSpeakers:@Ginevra Saylor - National Director, Innovation and Knowledge Programs, Gowling WLG (Canada) LLP@Giles Thompson - Head of Growth, Avvoka​Recorded on 10-22-2021

Taking Collaboration to the Next Step With Hackathons

Hackathons are a great way to gather folks from different departments to formulate new ideas that the entire firm can take advantage of. We recently held a very successful one at McGuireWoods which resulted in items added to the project pipeline for 2021.Moderator:Natalie Baumgardner - Business Development Coordinator, McGuireWoods LLP
Speakers:@Rachel Cohee - Manager, Business Intelligence & Analytics, McGuireWoods LLP@Eric Jenvey - Data Science Manager, McGuireWoods LLP
Recorded on 07-16-2021​​​​​
 

Fresh Voices of LegalTech - Interview #13

There are a lot of different roles within legal technology. KM, content management, marketing, applications development, etc. How do we get young employees excited about their potential paths and make sure they have a path towards a long-term career in legal tech?Moderator:@Holly Hanna - KM Firm Solutions Manager, Perkins Coie
Speaker:@Allison Duncan - KM Practice Innovation Manager, Reed Smith
​Recorded on 07-15-2021